Alicia’s Resume [Download]
Education
Northwestern University
Chicago, IL
McCormick School of Engineering
BS in Manufacturing and Design Engineering
Skills
Software
Figma, MURAL, Amplitude, LucidChart, Looker, JIRA, Linear, Typeform, LaunchDarkly, Dovetail, Sheets
Proficient: HTML/CSS, Javascript
Product Development
User Research Methodologies, User Analytics, Market Research, Spec Development, Release Planning, Beta Programs
Prototyping (Physical)
Laser Cutting, Foam Core,
CNC Machining, 3D Printing,
Material Selection, Sketching
INTERESTS
Equity in Technology Access | Volunteer teacher at Code Nation, Mentor to 2 Earlier Stage PMs
Triathlons | On roads, trails, and in water
Photography | Film
Spanning Labs | Head of Product, AI Technical Documentation | 2022 - Present
Led user research into the company’s product focus post pivot - interviewed 75+ individuals, generated personas, mapped 3 key user workflows, and an ideal customer profile for our MVP
Built specifications and wireframes for the MVP product and 4 subsequent feature improvements
Collaborated with Design and Engineering counterparts to define, validate, build, launch, and measure an MVP product in 6 weeks
Designed and implemented a phased beta plan to onboard partner organizations and onboarded 5 paying customers
Researched and modeled pricing strategies for the product suite through 10+ user interviews and detailed financial models
Autodesk | Senior Product Manager, Construction Collaboration | 2019 - 2021
Managed the Markups & Collaboration product and platform, the interactive data layer on 2D/3D construction records on web, iOS, Android, and Windows
Built a platform model for integration and coordinated across 10 R&D teams to host their products within the markups platform
Worked across stakeholder groups to launch 5+ product features, post GA
Created and maintained a product vision that secured financing to scale a team of 5 engineers into two separate scrum teams with 10 engineers
Scoped and executed on a validated MVP set of functionality
Managed one Product Management intern and served as a mentor for two other Product Management interns
Worked with data & analytics team to set success metrics for an early access program covering over 15 R&D feature areas
PlanGrid (Acquired by Autodesk) | Product Manager, Submittals | 2018 - 2019
Managed the Submittals product, streamlining a tedious construction process into an automated, simple workflow
Released new features including 5 major improvements - Groups, Custom Reports, PDF Markups, Onboarding, and Publishing
Oversaw 200% usage increase and 250% increase in sales of Submittals
Fully onboarded and scaled a remote team of 10 engineers
Successfully ran beta programs for 2 larger features, PDF Markups & Reporting
NowPow | Product Manager, Chronic Care Navigation | 2016 - 2018
Developed a product strategy, generated a cross product roadmap, and oversaw the implementation of that roadmap
Scaled the NowPow product suite from 2 to 6, adding 2 revenue streams
Facilitated release planning by detailing, scoping, and prioritizing release work based on strategy, user impact, and technical capabilities
Conducted more than 200+ user interviews of all new features and completed in-depth analyses of current users, competitors, and the healthcare IT market
Created and user tested wireframes, mock-ups, and workflows of new features using Adobe XD for 20+ features
Facilitated transition of development team from external consultancy to a 10 person in-house team